noone knows how they work this at coach. though im assuming you buy yourr stuff at an outlet and they probably know you sell on ebay(by keeping tack of the amount you buy) so they figure why bother they are going to buy again anyway. try buying something at the boutique for yourself and maybe you will get one then
Please don't tpye in ALL CAPS, it's considered yelling on the internet.
There's a thread titled PCE Theories that discusses why or why not people may get PCE cards, please join that existing thread.
Thanks and welcome to tPF!