I have read several articles lately about this, here is one recent article. Apparently KS is in deep trouble and is in merger talks with Coach. If this does not go through they will be auctioned off to the highest bidder
http://www.retaildive.com/news/coach-michael-kors-reportedly-eye-kate-spade-ahead-of-auction/434539/
What are your thoughts on a Coach - Kate Spade merger? What do you think is attributing to declining sales? What do think could help fix it? My thoughts below:
But several articles I read noted declining sales for Coach, Kate Spade and Michael Kors. For all brands there was noted lack of interest in handbags in general for millennials. For Coach and KS price increases and fewer discounts were mentioned. Though MK did do a lot of discounted, there has been a lack of variety to choose from compared to past seasons.
I am a buyer of all 3 brands and here are my thoughts
Kate Spade has a lot of cute fun bags that would appeal to the younger set. But the price point is too high. My daughter is that age and her friends and fellow students usually carry backpack styles or a small cross body and don't often change bags. KS has significantly reduced their sales. And when they do have sales it is usually 20% off, there are much fewer of the "Take an additional 25% off sale prices" coupons.
Coach done a lot of things over the past couple of years. Most notably changed designers to Stuart Vevers and like Kate Spade have much fewer sales or PCEs. I have noticed Coach has been excluded this year from Macy's, Belk, Lord and Taylor limited exclusion sales. Coach has all but disappeared from Belk, they had a dedicated mini store for years which is now Brahmin. Outlets no longer have the discounted full price bags that they did. They have their own Factory bags which are named after and even duplicated styles of the full price bags. I think that is hurting them more than sending reasonable amounts of full price bags to outlet. If they wanted to appeal to Millennials they should have kept the Poppy line or done some similar. My daughter and her friends think the SV Coach bags look like "old lady" bags and the new darker design of the stores is not appealing
MK - yeah they have great sales all the time. But I sooooo bored of the bag selection. They discontinued Hamilton and Sutton, both popular styles and keep recycling the same colors season after season. I'd really like to see something new from them. Then just added this horrible 3-in-1 style which totally cheapens the whole brand . You can swap out "jackets" that make the bag change colors <shiver>. Yeah I see that increasing sales
http://www.michaelkors.com/selma-sw...er-satchel/_/R-US_30S7SP2S2L?No=11&color=0001
Personally I think the execs at these companies need to go back to the table and look back at what was working a few years ago when they were Wall Street darlings and do what was working well
http://www.retaildive.com/news/coach-michael-kors-reportedly-eye-kate-spade-ahead-of-auction/434539/
What are your thoughts on a Coach - Kate Spade merger? What do you think is attributing to declining sales? What do think could help fix it? My thoughts below:
But several articles I read noted declining sales for Coach, Kate Spade and Michael Kors. For all brands there was noted lack of interest in handbags in general for millennials. For Coach and KS price increases and fewer discounts were mentioned. Though MK did do a lot of discounted, there has been a lack of variety to choose from compared to past seasons.
I am a buyer of all 3 brands and here are my thoughts
Kate Spade has a lot of cute fun bags that would appeal to the younger set. But the price point is too high. My daughter is that age and her friends and fellow students usually carry backpack styles or a small cross body and don't often change bags. KS has significantly reduced their sales. And when they do have sales it is usually 20% off, there are much fewer of the "Take an additional 25% off sale prices" coupons.
Coach done a lot of things over the past couple of years. Most notably changed designers to Stuart Vevers and like Kate Spade have much fewer sales or PCEs. I have noticed Coach has been excluded this year from Macy's, Belk, Lord and Taylor limited exclusion sales. Coach has all but disappeared from Belk, they had a dedicated mini store for years which is now Brahmin. Outlets no longer have the discounted full price bags that they did. They have their own Factory bags which are named after and even duplicated styles of the full price bags. I think that is hurting them more than sending reasonable amounts of full price bags to outlet. If they wanted to appeal to Millennials they should have kept the Poppy line or done some similar. My daughter and her friends think the SV Coach bags look like "old lady" bags and the new darker design of the stores is not appealing
MK - yeah they have great sales all the time. But I sooooo bored of the bag selection. They discontinued Hamilton and Sutton, both popular styles and keep recycling the same colors season after season. I'd really like to see something new from them. Then just added this horrible 3-in-1 style which totally cheapens the whole brand . You can swap out "jackets" that make the bag change colors <shiver>. Yeah I see that increasing sales
http://www.michaelkors.com/selma-sw...er-satchel/_/R-US_30S7SP2S2L?No=11&color=0001
Personally I think the execs at these companies need to go back to the table and look back at what was working a few years ago when they were Wall Street darlings and do what was working well