I think its a cute option and makes it fun and more interesting than some other sites, however another part of me really wishes it was more like a professional site with shopping or more emphasis on the shoes rather than the artsy aspect of it.
I thought it was kind of funky and quirky. I loved the teaser email but the site is kind of odd. It kind of reminds me of a celebrity gossip blog or something. Does anyone think that was the intent? It's the total opposite from sophisticated...I would imagine that it was intentional, I hope?
I also think the site was intentionally made like it is and it does represent him. He isn't the typical shoemaker (see the marie antoinette shoe or take a look of the thread on his crazy shoes). I don't think you can consider him conventional (even if his shoes are quite mainstream now), his site reflects that.