It is so hard to pass up a good deal, especially on these bags. I purchased the bag at Macy's in San Diego. Julicrystal, I looked at the tag, and it says Buon Viaggio, and it even lists $160 as the retail price. The SA was also surprised that it rang up as $120. I had the Bella in hand, but it rang up as the full retail price, so I went for the better deal. This will be my third BV bag (Inferno/Paradiso).