I'm glad. Very glad. I'm one of the first people to get angry about trademark copying, but I agree this is artful. Besides, dogs are more important. Sure, I wouldn't let an animal damage a purse I have, or keep one who tends to (they can be trained, and they must), but animals overall come before brand names. They're just dog toys, poor doggies.
I also got one for my dog who passed on last year. It's now sort of owned by my other, but she never cared for squeak toys, and she's also a tomboy, he he, so it sort of awaits the next pup to claim it...
Also I decided to, someday, make my own brand of products sort of like this. But further off in design (more like little doggie symbols, like hydrants, etc.) and in name (of course, first of all, 'cos that one's taken). So I feel for people who make these. It's also just fun to buy them! Not that I wouldn't like an LV price on one (I mean, $40? maybe judging on other small things?) but it's not really necessary.
Well, that's my opinion.