Okay, then let's assume the email is not only for preferred customers.
Another isssue is the sheer volume of calls and emails the store receives when sale information is posted. Think about it. If emails were only being forwarded to friends, family members or fellow purse lovers not on the internet, the volume would be far less than posting the information/photos on a purse forum website where members descend upon the store like vultures. The sheer volume of calls (from the operators who answer the phones to the s/a's who assist customers) can be overwhelming. The post about contacting Peggy to receive a copy of the spring lookbooks yeilded over 50 emails to her inbox, and the number may have doubled if other members didn't offer to help disseminate them.
I know for a fact she was not expecting that type of volume and was concerned about being able to fulfill the requests in addition to servicing the regular in-store customers.
Furthermore, I remember one particular day I called an s/a at NM that everyone recommends and raves about and she darn near bit my head off when I asked about a particular sale bag I saw posted on the forum. She immediately caught her tone and apologized, stating she had been receiving calls all day and the impact was taking a toll.
I don't expect many of you to see the flip side since it's all about scoring the coveted bag, and I can't be the only person who feels this way.
Again, it's
Nordstrom's decision as to how they wish to proceed. They are definitely are a more customer oriented versus sales oriented company and perhaps are trying to find that perfect balance between keeping/recruiting loyal customers and fostering a happy sales staff.