For luxury houses in general, I feel that it's a combination of "it depends" + your relationship with your SA/CA.
Not that I am of any status at Chanel, I don't care about it enough to buy consistently.
A former LV employee said to get to their VIP status, it's a minimum of $10,000 USD in 1 calendar year.
This does appear to be true for some other brands, but again, I don't know about Chanel.
However, I feel that the relationship with the SA does matter. It doesn't mean suck up to your SA or buy tons of things necessarily, but a good rapport is nice.
For example, I have a lovely Burberry SA and was able to get a VIP gift set of mooncakes and plates + forks set because he especially requested it for me. By the way, I didn't ask him for the gift set. All he told me was I was going to get mooncakes and I said: cool, thank you! Little did I know that it would be one of the VIP gifts. And I am thankful that he had me in mind to out of his way to make that request.
For
magazines, I feel it depends on the brand. There are some brands, once you start buying from them, if they have your contact info, they just automatically just start mailing them to you. That's my experience with Hermes, Dior and Saint Laurent. Heck, I'll just go visit the store sometimes and they'll just hand it to me or pop it in my purchase bag like it's no big deal.
Coffee table books, on the other hand, are more substantial and seem to suggest more of a "VIP" level. But I've never gotten a coffee table book, so I can't say, but I have read it on threads, like with Cartier, people getting that after a nice purchase.
In general though, the more you buy, the more perks you get. In all honesty, the perks are very nice and enjoyable but
, at least to me, they're not really worth it to get to a VIP level.
This is not me being bougiee or stuck up, etc.
because if you think about, the monetary value of the gifts given are very very little compared to how much you spend. They're just a nice token of appreciation for a loyal client, IMO, and nothing else. Buy what you really love and enjoy what you buy.
Having said all of this. I am guessing that I am at a somewhat "VIP" level for a luxury house, but it's not something I will ask. But I can describe my "perks" so to speak.
- Invited to all the in-store events: DJ events, events with food (yes I will come for free food
), etc.
- Offered champagne and snacks every time I go to the store. I've even gotten small cakes with my initials on them.
- Invited to see collections early before release, try on model/sample sizes and am able to place orders
- Invited to small scale runway shows (now if I got invited to Fashion Week, wow, that would be the jackpot haha)
- Invited to the private sale
- Received all the holiday gifts
- Received a gift from the store/my SA (not sure, if it's really the brand, the manager and my SA presented it to me together)...I later looked up the price, it was ~$1200 USD
Just my thoughts/experience, hope that helps
