Chanel cancels "Mobile Art" - No London, Moscow or Paris

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  1. Forgive me if this has already been reported, close thread if so


    http://www.artforum.com/news/mode=international&week=200903

    London Moscow and Paris will not see Mobile Art exhibition due to current economic circumstances. The article above states the news from Le Monde (Paris newspaper) - yet to be confirmed by Chanel.

    "CHANEL DROPS MOBILE ART PROJECT"
    The French design house Chanel is rethinking its role as a contemporary art sponsor. As Le Monde’s Emmanuelle Lequeux reports, Chanel has decided to stop its Mobile Art project. Designed by Zaha Hadid, Mobile Art is a shell-shaped structure that was designed to house twenty artworks by as many artists—from Daniel Buren to Wim Delvoye—who all paid homage to the famous 2.55 Chanel handbag. Unveiled in Hong Kong in March 2008, Mobile Art traveled to Central Park in New York last fall and was due to pass through London and Moscow before landing in Paris in 2010. But as Lequeux reports, the luxury fashion label has had a change of heart. “Given the less than spectacular predictions concerning the economy,” Chanel has decided to cease “this image operation” in order “to refocus on more strategic investments,” specifically “the product.” But there may be a future for Mobile Art—albeit a more sedentary one. “Hadid’s structure […] could still be set up in the Parisian suburbs,” writes Lequeux. “Some are saying that the designer Karl Lagerfeld might organize a fashion show inside—a way of making a profit on the colossal investment.” Costs for Mobile Art are said to have been on par with those for Chanel’s publicity campaign featuring Nicole Kidman.

    How sad :sad:

    You lucky people in New York who got to see it.
     
  2. Thanks for sharing, but there's already a thread on this :yes:
     
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