I actually LOVE the new purple Epi color --- it's the right shade of purple that I've been looking for --- dark and yummy! LOL It's too bad you didn't like it. The other new Epi color is gorgeous, too, but the SA told me the official name is "Grenadine" although in E-Lux it's listed as "Grenade" --- don't know which is correct. I hope you find another bag and color you like!