Cartier Website Listed the Clash Diamond Earrings for $13 and someone was able to purchase two pairs for that price

[fashionelite]

I just read this really interesting story on the nytimes.
Someone was able to purchase two pairs of the clash diamond earrings that retail for around $13k for $13 each from the Mexico website.
Cartier tried to cancel the order and offered gifts, but the customer rejected their offers and cited a consumer protection law where they have to honor the price he bought them for. He ended up getting both pairs delivered!

He Paid $13 for $13,000 Cartier Earrings, and Then the Jeweler Noticed

When Rogelio Villarreal bought rose-gold earrings for a price that the luxury retailer said was a mistake, he looked to a Mexican consumer protection law. He later said the company delivered the earrings.

www.nytimes.com

 

[scheurin]

Mistakes happen, but this is not a big deal given the 20b turnover of Richemont. Good advertising as we even see through this thread here, though.

 

[Lanier]

Good for him and I’m happy that Cartier honored the purchase. I know mistakes happen when inputting price amount in databases or direct code, but Cartier’s QA and review process failed on this one before this purchase page went to production / went live. Probably a learning for Cartier to tighten their webpage review process!

 

[vivaciousbev1]

Good for him and I’m happy that Cartier honored the purchase. I know mistakes happen when inputting price amount in databases or direct code, but Cartier’s QA and review process failed on this one before this purchase page went to production / went live. Probably a learning for Cartier to tighten their webpage review process

They only honored it after some back and fourth and they attempted to cancel. He had to make a big deal about it! LOL