Capucines no longer online?

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Aug 29, 2012
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Has anyone noticed that now they no longer show specific bags (and prices) online.

I see seasonal ones but not every day ones online.

Is this a glitch or maybe LV is trying to make them more exclusive?

Thoughts?
 
I can’t see them online either (UK). I think LV are trying to make them appear more exclusive. However, I had to phone customer service last week (about a missing delivery) and was surprised to be given a big sales pitch about the Capucines, inviting me to make an appointment at my local shop then followed up with an equally pushy email.
Looking at my sales history they could see I only buy LV canvas and have just one leather piece (not Capucines) on my wish list. If they think they can tempt me with a Capucines they are barking up the wrong tree - beautiful handbags but my style is much more casual.
So perhaps sales have floundered by trying to give an illusion of exclusivity? To me, it feels like a marketing experiment in a similar way to the Neverfull being waitlist only in the US for a while despite there being plentiful supplies online and in shops in the UK and Europe. And personally, I find that very off putting. I know we are all unavoidably influenced by marketing and advertising but when it is blatant it has the opposite effect on me.
 
I can't see them on the European site. When I searched for Capucines, it automatically went to this scrollable story page. Even when I clicked on the "see more products" on the search results, it still lead to the story page lol
 
The pages still exist but aren’t accessible from website navigation. There was a particular Capucines I wanted to check the stock of and could no longer see, but when I googled “Louis Vuitton capucines” and the specific color name I’ve been eyeing, I could find the page for that specific model. It’s weird. I’m not sure if they’re eventually going to take these pages down or just not add any more. I would think if someone wanted to buy a capucines, it would be useful to be able to check the stock of nearby stores.
 
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Yes, I noticed a few days ago. All there is is the main link with the bag history and a few scrollable Capucines. I just went to their website and checked their link All Bags, scrolled through 637 items, yet no Capucines in site. Maybe they cut down on the production as they didn't sell that well, while trying to make them more exclusive. Unless you have a good SA sending you photos and info, most of the people don't live near a boutique, therefore cannot browse and decide a purchase. Maybe this will backfire?
 
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Their Capucines strategy was a nighmare.

"We want a competitor for the Birkin, but let's do everything the opposite way as Hermès does:
- Let's make it readily available everywhere all the time.
- Let's put it on display everywhere all the time instead of our regular items.
- Let's put all of them up online.
- Also let's make like a 100 versions simultaneously so it feels like there is an abundance of choice.
- Also let's overproduce it like crazy, so there is a literal abundance of stock everywhere all the time."

The only upside this strategy had was that poor people like me could just walk in and check them out without a hassle anytime. Also the Sales Associates were extremely eager to show them (we all know, why). They — wisely — made a 180 turn with their watches, it was time with their high-end bags. Maybe it is also time for some hand-stitching...
 
Their Capucines strategy was a nighmare.

"We want a competitor for the Birkin, but let's do everything the opposite way as Hermès does:
- Let's make it readily available everywhere all the time.
- Let's put it on display everywhere all the time instead of our regular items.
- Let's put all of them up online.
- Also let's make like a 100 versions simultaneously so it feels like there is an abundance of choice.
- Also let's overproduce it like crazy, so there is a literal abundance of stock everywhere all the time."

The only upside this strategy had was that poor people like me could just walk in and check them out without a hassle anytime. Also the Sales Associates were extremely eager to show them (we all know, why). They — wisely — made a 180 turn with their watches, it was time with their high-end bags. Maybe it is also time for some hand-stitching...

I agree totally - the strategy of the Capucines was horrible!

I I've always wondered why every time a large number of different Capucines's were on display at the stores. And if I'm honest it annoyed me because it made me spoil my Cypucines a little.
 
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Hi all! Here's a little trick to find the Capucines on the website. They are still there, just hidden. If you're looking for CLASSIC Capucines from the permanent collection, search for Item ID M94755. This will show you all the current colors and sizes available in regular leather as well as exotics, including all the good stuff like photos and prices. This works on the USA and EU websites. Unfortunately, it didn't work on the AUS website, so this trick seems to be market-specific.

Another trick to find the latest Capucines is navigate on the homepage to NEW > FOR WOMEN > THE LATEST. Use the filter to narrow the list to Handbags/Leather Goods, then scroll alllll the way to the bottom and you should see the latest Cap releases. (Again, this worked for me in the USA, but not on the AUS website, so check your local sites to see if it works for you.)
 
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