The point is made: C. Wonder is fun. In fact, its so fun, so warm and domestic and full of Heartor He-Art as the letters embroidered on Burchs slippers spell outyou wouldnt expect it to be the subject of a vicious dispute. Especially not one between this friendly guy who bear-hugs his employees and his ex-wife, designer Tory Burch, a woman the
Times recently described as perfectly perfect. And yet, this whimsical space has become a battleground where the Burches are fighting a decidedly unusual war over the brandand lifethey built together.
To Chris Burch, C. Wonder is the realization of a long-held dream to provide low-to-mid-price retail in a luxury setting. To Tory Burch, he might as well have erected a giant lacquered middle finger in the front window, directly facing the orange-lacquered doors of her eponymous store a few blocks away. Its a rip-off, Tory knows it, and everyone knows it, says someone we will refer to as a Friend of Tory. The interior is blatantly plagiarized. Then theres the snap bracelets. The wallets. The buttons 
 
This is not merely a postmarital dispute between exes. Since their divorce in 2006, Chris and Tory Burch have continued to serve together on the board of what has become a billion-dollar company. Now, he also owns what looks, to some, like a competing brand. There is some apparent customer confusion between the two brands, says board member Glen Senk. And thats not good for anybody.
