I first saw the diamond tag formula 1 on a cruiseship last year. The price seemed reasonable (under 1000), but at that point i chose not to purchase it...now once back on land, i am lusting over it. however the price on land seems ASTRONOMICALLY higher than the cruise...why is that? Also...does anyone know the price (on a cruiseship). I am contemplating buying one, however if i could go on a small, short cruise and buy the watch for the same price as just buying the watch on land, id be slightly inclined to do so.