If they tell you there is a sale, you are less likely to buy in store at full price. There is always a sale, twice a year. We have records of it in this forumInteresting, I asked the SAs at Burberry if there was any sale coming up and they told me no. The new SA then said that she'd be surprised if Burberry ever had sales, and I said they had, just in the summer... Anyway, I shall keep an eye out... Maybe they weren't allowed to tell customers about an upcoming sale?
In Germany also only seasonal styles go into sale.
However, the classic lines are on sale in the department stores from time to time.
This is how I managed to get a classic scarf, and last seasons they also sold the Kensington wool coat at reduced price.
I never understand why they do this as next season they get the identical piece, mark it as new season and sell it again for full price.