Angela Ahrendts and Christopher Bailey announced yesterday at the International Herald Tribune Heritage Luxury Conference that Burberry Bespoke will be launching in 2011!
Style Bubble... one of the big news stories of the day, that Burberry will be launching Burberry Bespoke in early 2011, a website that will allow you to customise a Burberry trenchcoat to your exacting specification. We all got a sneak peek of the behemoth site that promises to offer over 12 MILLION trenchcoat possibilities. Of course, this is only possible because every facet of the trench is customisable. You know how you often see 'Customise' systems which are too often limited and well...a bit lame... Burberry Bespoke I think is going to be a different beast altogether with options for buttons, colours, linings, trims, embellishments, cut, fabric, fit on a site that at a quick glance looks like a riot to play around with. When asked about pricepoints however, Ahrendt didn't really divulge.