Bonanzle Has Changed Their Name

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  1. to Bonanza. Announced on Facebook today.
     
  2. Why? It seems like people are just starting to know what Bonanzle is without an explanation, changing it now seems like a bad business decision.
     
  3. The old links will still work. I am excited!
     
  4. there's a writeup on auctionbytes today

    <snip>
    Bonanzle is changing its name to Bonanza and has acquired artisan marketplace 1000 Markets, a site founded by John Wedgwood and Matthew Trifiro in 2007 and funded by PayPal-backed Founders Fund. According to the company, 1000 Markets items will soon be listed on Bonanza, and its URL will redirect to Bonanza.com. Terms of the deal were not disclosed.

    1000 Markets is an artisan marketplace much closer to the culture of Etsy and ArtFire than eBay or Bonanzle. It only allows the sale of finished goods, not supplies, and does not allow the sale of digital goods.

    Bonanza founder Bill Harding said the cultures of the two sites were eminently similar, which was a big reason he felt the acquisition made sense. Both marketplaces are focused on SKU-less, non-commodity items, and both communities have passionate seller bases who are have a "can-do" attitude, he said. "Certainly, there will be significant differences between the sites, but we think most of those differences will be positive for merchants (e.g., lower fees, more payment types accepted, more buyer traffic)."

    <end snip>

    http://www.auctionbytes.com/cab/cab/abn/y10/m09/i21/s01
     
  5. I think the new name might be easier for some to remember.
     
  6. I think it's a good move. I would assume if people heard it from word of mouth they'd mistake bonanzle with bonanza because the word bonanzle isn't as widely recognized.
     
  7. I have not been very impressed with Bonanzle as of late.
     
  8. I had such a hard time at first spelling Bonanzle, I think switching the name is a good idea.
     
  9. Confusing, but thanks for the heads up.
     
  10. bad business move imo
     
  11. Hardly a bad business move. Its so much easier to spell out Bonanza, and easier to remember.
     


  12. ITA!

    they should have thought about easier spelling/pronunciation and how easy it would be to remember BEFORE launching. and certainly if they were going to change it then not to wait so late into the game.
     
  13. #13 Sep 22, 2010
    Last edited: Sep 22, 2010
    So... what happened to the Bonanza days? :oh:
    :sad: No mas?
    I can still set one up via Bonanzle, but cannot via Bonanza; which is btw not even loading for me right now... :shucks: Already not liking the switch.
     
  14. Bonanza was supposed to start today.
     
  15. Sounds like a hillbilly site now.