I present to you some screen-caps from the video that presents Louis Vuitton's newest fine jewellery collection, called Blason. Blason is the French word for crest.
The collection is a collaboration between the artist Pharrell Williams, a female jeweller and Marc Jacobs, who supervised it.
The video is set in a dark Harry Pottererseque, pseudo Medieval room, as the entire line draws much from Medieval imagery and themes.
Without further ado (yes, that is the correct spelling of that word, please take note), here come the pics.