Years ago, we're talking 1996ish, I used to get Cawaii Magazine and I never saw anything like Toki-D. I got it until about 1999. A big brand back then was "Milk". I'm so out of the loop years later, what popular now? Is Tokidoki?
Depends on where in Japan. My contacts in Sapporo have not heard of TKDK. Tokyo? Few. Japan's heavily populated and a handbag country. From my observations, TKDK's popularity cannot match their local brands.
i live in japane and ive seen several japanese ladies carrying the tokidoki lesportsac editions. they always compliment mine when i wear them so i know they definitely are aware of them, but coach still prevails as their favorite american brand around here.