I have had excellent luck with Formulate. It is one of those companies that custom makes shampoo and conditioner. I was very skeptical at first, I had watched many YT videos about some of the other custom companies and I never saw a difference in their hair. Formulate asks a few more questions than some of the others, and allows you to get a smaller size to try it out for somewhat less money, I didn't want to pay 50 bucks for hair products I didn't even know if I would like.
. My issues are: frizzy flyaway hair that is thinning as I get older, needs thermal protection, lots of greys mixing in, highlighted/bleached.
They give you some valuable instructions on using it. I wash my hair about 3 times a week. The shampoo is very thin and runny. I work a pump in, rinse a little and then work two pumps in and it lathers nicely. I only use 1 pump of conditioner. This stuff has changed the texture of my hair, it has a weight to it that it never had before. I have been able to grow it longer without it looking scraggly. My husband noticed right away and said, "Order more!"
They allow you to order however you want, auto delivery or not, or more shampoo than conditioner, like in my case. They have many sizes. I find that I really use way less shampoo and conditioner than I ever did before, so I actually think the price works out in the end because it is more expensive than the shampoo I was using. It is still cheaper than many of the higher end brands.