I'm leaning towards the Chocolate, just because I just got a smoke blue Hayden Harnett triple strap (love it!). -I try to avoid another black bag;
-The gray looks a little washed out, and not a good color for this size bag;
-White (for me) is out of the question - I have a 6 yr old that constantly in my bag looking for something;
-Red? hmm, I can't pull that off
-If Tan, then might as well go for something deeper / richer.