I think it is very popular. I think its just not as popular in conversation because a lot of people have one here
I have the BH and BV
My primary use for them is for work. I sometimes carry my laptop, not too much though. I dont want to strain the leather on the straps. Otherwise its great for everything else, like files, folders, mags, cosmetic case, cell phone, etc
It has an interior zip pocket and a cell phone holder pocket!
I have the BH and use it for school
it is a nice bag, not super roomy (unless you only carry the esentials and no school stuff ) and i think i looks even cuter with a scarf on it
here is a pic of me with my BH