Interesting article... backpacks continue to outsell purses.
I also made the switch (for work) and it's so much better! Anyone else?
https://www.today.com/style/cute-backpacks-women-are-new-office-trend-t153769
Excerpt:
"For years, businessmen in cities like New York and San Francisco have been forgoing stuffy briefcases in favor of backpacks — now women are getting on board.
According to a recent story in The Atlantic, more women are ditching their purses and wearing backpacks to the office.
And many of them say they'll never go back to an ordinary handbag.
"I have shoulder issues, and I've been using a backpack to help with posture," one woman wrote on Twitter. "Plus it frees up my hands. I'm never going back to a purse (except for formal occasions)."
"I haven't owned a purse since 2015 and I never plan on going back," another woman wrote.
Research backs up the trend.
According to the market research company NPD, sales of women's backpacks are up 28% in the past year, while sales of women's handbags have dropped in recent years.
"Consumers have gotten really into the functionality of products," Beth Goldstein, NPD's accessories and footwear analyst, told TODAY Style. "You're carrying your phone, you're carrying your coffee — having that accessibility, and having pockets for everything, that's giving them the value."
She thinks the spike in women's backpacks is two-fold: 1) More women are carrying backpacks to work, because they can go hands-free during their commute and fit everything they need for the day, and 2) more women are trading everyday pursues for smaller, fashion backpacks, because more brands are making them.
I also made the switch (for work) and it's so much better! Anyone else?
https://www.today.com/style/cute-backpacks-women-are-new-office-trend-t153769
Excerpt:
"For years, businessmen in cities like New York and San Francisco have been forgoing stuffy briefcases in favor of backpacks — now women are getting on board.
According to a recent story in The Atlantic, more women are ditching their purses and wearing backpacks to the office.
And many of them say they'll never go back to an ordinary handbag.
"I have shoulder issues, and I've been using a backpack to help with posture," one woman wrote on Twitter. "Plus it frees up my hands. I'm never going back to a purse (except for formal occasions)."
"I haven't owned a purse since 2015 and I never plan on going back," another woman wrote.
Research backs up the trend.
According to the market research company NPD, sales of women's backpacks are up 28% in the past year, while sales of women's handbags have dropped in recent years.
"Consumers have gotten really into the functionality of products," Beth Goldstein, NPD's accessories and footwear analyst, told TODAY Style. "You're carrying your phone, you're carrying your coffee — having that accessibility, and having pockets for everything, that's giving them the value."
She thinks the spike in women's backpacks is two-fold: 1) More women are carrying backpacks to work, because they can go hands-free during their commute and fit everything they need for the day, and 2) more women are trading everyday pursues for smaller, fashion backpacks, because more brands are making them.