Article about Coach Sales

Sounds to me like the Reed Krakoff bags are NOT going to be a new line of Coach bags, they are going to be a completely seperate Brand. I don't think they are going to have anything to do with Coach ( you probably won't see them in Coach stores, they won't have the Coach label on them, etc. ). This is just the way I understood it in the article.

C&P from the article..
"The company also laid out plans to accelerate growth in China and debut a new brand, Reed Krakoff, in the fall of 2010."


Am I weird, or is it weird to have a line of Coach bags/acc. named Reed Krakoff? Do other designers do this?
 
so i guess when they mean "The New York company also plans to debut a new label, Reed Krakoff, in the fall of 2010." that is will be separate from their current brand but just be sold by coach? a little confused by this. I really like financial articles. thanks for posting