I love facials and try to get them every few months. I had a neighbor who had incredibly saggy skin EVERYWHERE. She was european and had olive toned skin. She was pretty old. Her face was super tight though and not wrinkly like the rest of her body. In her country, they did facials all the time. She totally believes in it and got me hooked.
On the other hand, I have a friend who sells to dermatologists and another that's the director of a great spa in new york who says that facials don't really offer many benefits.
My dad says that the reason a man's face doesn't wrinkle as fast is because many of them shave and are taking off the dead skin off their face. Not sure whether it's true or not but I do believe that your face needs to be manipulated (not stretched) and rubbed and exfoliated. Wash cloths are a good thing to use too.