Apparently... rose gold CAN fade?

[darkangel07760]

Today my SO and I were at a jewelry store, looking at Rolex watches for him. I noticed a little placard under the glass next to the rose gold Rolexes mentioning "Everrose". The card explained that rose gold has a tendency to fade over time, and that Rolex has come up with a new rose gold alloy that is a combo of gold, copper, and platinum in order to prevent the rose tone from fading! I asked the SA about this, and she confirmed it!
I remember someone on this forum mentioning that their rose gold watch had faded, and I thought "wow that is crazy! how could that happen?".
Here is what I could find about it:
http://www.rolex-chat.com/rolex-cosmograph-daytona-everose-the-blooming-rose.html

 

[Sprinkles&Bling]

The watch featured in that article is the exact one that I'm lusting over! It is my HG watch!!! To be honest I would only want to buy an all rose gold watch from Rolex because of the newer way they have made it, unlike the rose gold by Cartier which does fade...

 

[Hermesaholic]

the copper oxidizes and so the pink lightens. I believe the platinum helps stabilize the copper. Platinum doesnt oxidize

 

[being.myself]

I knew rose gold could tarnish because of the copper, but I didn't know it actually fades... :/

 

[sbelle]

I read Rolex's explanation of their everrose a couple of years ago. Since that time whenever I am shown a rose gold piece, I have asked the SA about rose gold fading. Not a one has never had any idea that it can fade.

 

[Hermesaholic]

i think its more of an issue with a watch that may be worn in the water (chlorine and other chemicals). I have vintage jewelry that is rose gold and it is very pink.

 

[burberryprncess]

I had no idea it can fade. My one and only rose gold tarnished slightly.

 

[ahertz]

I have a friend with a yg love and a rg love and they literally look exactly the same now. I can see why a new way of mixing the gold/platinum would be a draw to that rolex watch (which is gorgeous!). Hopefully Cartier will catch on...

 

[kat99]

I have a Rolex two tone watch with everrose and it sits next to my Cartier rose gold love cuff which I've had for a while - the two look pretty close!

 

[Candice0985]

I wear a lot of rose gold, it better not fade! or else

I don't know of any retail companies that do rose gold replating, only industry companies....ohwell i'll see what happens

 

[darkangel07760]

Yes, I just thought it was kinda crazy, but I guess when you think about what colored golds are mixed with, it makes sense.

 

[Lola24]

I have an antique rose gold bracelet close to 100 years old, and still looks pretty darn rose to me, I believe it's 18 K, maybe that helps...

 

[shiba]

The pinkness is dependant on how much copper is used. There are varying shades dependant on manufacturer.

Gold will tarnish (or lose luster as the article states) over time or due to reaction with chemicals (salt water, pools!) but it can be buffed back. It will not "fade" in the way that fabric might fade from the sun.

Plated metal is different. Plating is usually so thin that it wears off in time and essentially "fades" away.