Hong Kong tends to be brand crazy, though maybe not as much as Japan. Part of the reason is because many of the OLs (office ladies) still live with their parents. This means that they don't have to pay the sky-rocket high rents that takes up most of the people's salaries. Working for such long hours, many of them find solace in finding It bags or brand name bags. This might cost them most of their salaries, but other things such as saving up for an apartment seems so far-fetched because of the prices now. Most people buy bags, and resell them to get the newest "it" bags. That's why there is such a big resell market in Hong Kong such as Milan station that is piled with LVs, Hermes etc...