I see alot of people wear this in New York.. From hawgblawg.... "A friend has seen a photo of a kufiya-wrapped Janet Jackson in a gossip mag, but I can't find it. And now that it's summer...kufiyaspottings may be somewhat more rare. We'll see whether the trend continues as fall sets in and people begin to need scarves once again. Perhaps the trend will be helped by the fact that the kufiya (as restyled by Nicolas Ghesquière for Balenciaga) was declared by W's Meggan Crum to be one of Fall 2007's Top Ten Accessories. Check it out: "an eclectic printed scarf trimmed with vintage-style coins," part of Ghesquière's "street-smart, global mix," modeled by Brazilian supermodel Flavia de Oliveira."