when did you first get your subscription? usually it takes 6-8 weeks for the first issue to come.
i don't like shop because i feel like a lot of their stuff is kinda shady. it seems like they're paid to endorse some of the stuff they put in their mag - like they had a whole spread of Lee jeans one time and then, not so subtly, a Lee coupon. Lee hasn't been fashionable since, i dunno, 1983, so i don't know why they'd do that unless they are getting paid, which is shady journalism.
although it may not seem like 'journalism,' mags like that can make a big difference in what people wear and what sells in stores, and i think that it's important that whenever a magazine receives compensation or brokers a discount deal in exchange for a particular spread, it needs to be above-board and clearly stated.
i think Lucky does it much better - it never seems to me like they're paid to feature even the stuff that they offer discount codes for. it's always chic, fashionable, and minimal - you never see an entire spread of product from one brand unless they're doing an article on why they like the brand's website, catalogue, etc.
sorry, that was completely OT. i'm a magazine journalism major.