Anyone seen this yet?

I saw it in orange at Bal Harbor FL and its not that bright. Its more of a mutted or faded orange. Unless they have two different orage colors.

What's so odd is that when I first saw this, I thought it was orange, too, but the tag actually calls it "red" and it's 13P. I was worried that this would be the 13P red, but the color code is not the same as the one for the upcoming classic flap 13P red (I got the color code of each and compared them).