I think writing letter is a very good idea to bring awareness to the quality issues of the bags. However like others have mentioned, we need to follow through with our buying power. Complaining about the issues yet still continuing to buy the bags/jewelleries will not put much weight to our stance.
I think putting the petition onto FB is a good idea as this will be more awareness to general public. As well, I think that we should involve or at least let the SAs be aware of the discontentment of the qualities.
I believe Chanel is still a family owned private company. Here's the info I found from a finance site:
Contact Information
Address: 135, Avenue Charles de Gaulle
92521 Neuilly-sur-Seine Cedex, France
Phone: +33-1-46-43-40-00
Fax: +33-1-47-47-60-34
Financial Highlights
Fiscal Year End: December
Revenue (2008): 1884.10 M
Employees (2008): 1,220
Key People
• Chairman: Alain Wertheimer
• Global CEO: Maureen Chiquet
• President: Francoise Montenay
Chanel S.A. Company Profile
Known for classic coutures like "the little black dress" and famed fragrance Chanel No. 5, Chanel has been a haute name in fashion and cosmetics for decades. The company also creates watches and jewelry and has a single license -- for eyewear with Luxottica. Founder Gabrielle "Coco" Chanel opened her first boutique in 1913, touting designs known for simplicity. Coco died in 1971, and Chanel's style stagnated for years until Karl Lagerfeld took over the designs and revived the label by tapping a younger market. The company boasts about 100 boutiques worldwide. Controlled by chairman Alain Wertheimer's family, Chanel also owns Eres and Paraffection.