Imo I think they couldn’t keep up with the demand. During the pandemic I saw a deluge of people on social media wearing serpenti lines - many of them just flexers. I think bulgari didn’t like it so they’ve upped the prices so much that only the wealthy can really afford it now. At 40k it’s tough to swallow for even some of the wc professions. I don’t think raising these prices makes them anymore exclusive given the number of people who already have these items. Maybe they think over time they will have the exclusivity but even the rich aren’t stupid. Plus they’re after much more these days. Anyone with money can buy a bangle or bag or whatever.
That’s how I feel. I love serpenti but it didn’t feel solid or the same quality as the juc pave or love pave.
This would make sense. Admittedly, I didn’t know about Bulgari’s Jewelry until seeing it on others online. Funny enough, I rarely see their Serpenti pieces outside of the luxury influencer context. I think they’re moving way too fast too soon with these price changes. At least their service is great, though!
