I'm actually just the opposite! Im not one for calling attention to myself, and I figure anyones' attention I would want would know a Coach leather bag from a regular leather bag! But really I love Coach leather, always have, and it really doesnt matter if people know I spent a decent amount of money on my bags. Quite honestly, alot of people around my area have Coach signature, so I also prefer the leather so I dont just go along with the crowd. I have three signature pieces but that is strictly because I prefer those bags in signature.