There really is no front or back on the outside of the bag. The little zip pocket inside is usually the back of the bag for me, but on this bag the leather on that side is a little less textured than on the actual front of the bag (I really like smoother leather!) so I just moved the hangtag and boom instant front of bag! It really doesnt matter what pocket is where on the inside, and I was able to fit all of my stuff in the two side pockets, so right now there is nothing in the kisslock section.