I have a new Rolex and I purchased a watch winder since I don't plan to wear it 24/7. My question for you is: what direction do I set the winder to turn. It can be clockwise, counter clockwise and alternating both. I called a couple jewelers and they aren't sure and I had no luck searching the web. Any advise would be appreciated. There are also speed issues. My assumption is that the lowest speed would be best. I never expected this to be a difficult thing.