ya it was 695 a year ago, now 725, and who knows iwth price increase. Its usually a little harder to locate, but just call an SA and they'll be great at finding it for you. I paid $800 for mine last year on ebay beause I really wanted it and it had just came out.
BTW, those pearls are not hard to locate at all in Paris while I'm not sure of Chanel stocks in Italy. (I would think it's similar there as well, since whenever I was in Italy, they always had whatever I wanted at the moment) If it does turn out to be difficult to get one in Italy, I suggest calling Parisian boutiques. They always had plenty in stock, in both gold and silver.