I think jcMadison marks some of the bags with a higher price than HH themselves. For example, the Lorca is $288 on HH website and Luna Boston, but it's marked $295 on jcMadison. Another example is the Mercer clutch. It's $253 on HH and Luna Boston, but $265 on jcMadison.
Deal hunters have to be cautious all the time...that's my conclusion.