i just got the text from my trusty SA who just received a 12A Red Jumbo for me today... i am getting the 12A red jumbo...so i am a bit biased... while i do think that the 12A burgundy is lovely- i think the GHW is what makes it "special"... i must add however, that as another poster stated above- that each season Chanel comes out with new/different shades, and i have been waiting for the shade of red that is 12A for what feels like forever. I also like the fact that the 12A red is in the soft caviar as opposed to lamb or patent- it is precisely EVERYthing i was wanting in a Chanel red flap. I was sent the 11A Dark Red Jumbo in patent by my SA a few months ago, and didn't even bother taking it out of the box once i saw the color was NOT exactly what i was hoping for. I do have an 11A Burgundy half-moon WOC that is more of a dark cherry red than a purple-ish burgundy... and it is very versatile- but STILL did not give me that RED RED RED that i have been not-so patiently wanting. I only buy my bags retail, and if i lapse in staying up-to-date informed on the colors/releases each season, it seems i miss out on the HTF/ highly coveted colors. FINALLY, i can exhale and am excited that 12A jumbo will soon be in my hot little hands... good luck in choosing!