I was browsing through stuff during the last Gap sale and was unpleasantly surprised that jeans that I used to buy for $5 are now almost $50 on sale?? I mean, how much better is the material/stitching these days? I looked carefully and noticed absolutely no difference. Needless to say, I bought nothing. Anyone else noticed the price gouging? No way I am paying $50 for Gap jeans when I just got super-duper SFAM jeans with all the bells and whistles for $50.