LV wouldn't risk everything they are known for by joining forces with Pharell without expecting a great outcome. They signed Marc Jacobs didn't they and joined forces with Takashi which only made the company MILLIONS after releasing the MC and Cerises lines and the soon to come Camouflage lines and some may agree or may not agree but he has done an AMAZING job for LV and LV wouldn't be what it is today without the help of Marc Jacobs, all those designs and clothes, everything is PERFECT and I know that even if your not a fan of Marc and wish someone else was designing, I bet you own something Marc designed for LV.... LVMH is the WORLD LEADER IN LUXURY. Pharrels jewelry ranges from $2k-$600k and I doubt the $600k item is going to fly off the shelves, they have to have EXCLUSIVE things for certain customers that expect much MORE than just a basic diamond.