I think it is a great price. I was kicking myself when I found them on the sale page at LunaBoston. I got my plum one from adasa at full price (stupid.. yes I know.. but I just wanted it so badly at the time to wait for a couopon... sure enough, a coupon for adasa soon came up after I bought it.. sigh). I am currently using it now and really really like it. Since it has the vintage washed look, I don't have to be extra careful with it. The washed leather is very very soft and the bag fits all my stuff. I would seriously consider getting another one in a different color with that price if I am not obssessed with Rebecca Minkoff bags right now. Some many fabulous bags, not enough arms and money.