Does OK! Not Have Those Aweso
me Britney Spears Photos Everyone’s Been Talking About?
And more importantly: What's in Sarah Ivens' future?
July 24th, 2007
» 5 Comments
okmag0724.jpgWrites in an informant with at least a working knowledge of how the tabloid business operates:
OK! has no Britney exclsuive [sic] photos and the interview’s bad…no real revelations. Sarah Ivens is trying to make herself look good in front of her bosses as her ass is on the line because sales are poor. Richard Desmond’s pumping millions into it but news stand sales struggle to get above 400,000. No one wants to advertise in the magazine. He’s losing patience with Ivens. She’s planning her exit strategy by putting out stories about herself.
While some of this makes sense – especially the “no real revelations” part, because really, what else is there to learn about Britney’s miserable existence? – it is worth noting that OK! owner Desmond does seem to be in this for the long-ish haul. His significant investments in the U.S. market remain and continue to grow. From his perspective, the British Pound vs. U.S. Dollar factor means he’s spending half as much as we think he is.
Whether Ivens stays on with his attempt to conquer the U.S. market (and trust us, that is his intent), however, is another matter entirely. And one we’re perfectly willing to speculate on.
Elsewhere, those “photos” that OK! is bragging about? They’re right here on Mollygood. And if that’s all there is, well, there’s no need to get all excited.