My mom taught me long ago - she was born in 1941 - that when the economy goes down, lipstick sales go up. This has been reinforced by what I studied in college economics classes and from a few of my relatives who are in the business of economics. We want to feel good when times are bad. People who would normally buy a $300,000 car are now settling for a $2,500 handbag. So not all luxury items take a hit. People who rely on “food stamps” or “food commodities” or whatever you call it, still go out to eat. People will just step their spending down a notch, but for some, that means lobster instead of beluga caviar. We may not see a huge drop in stock value and sales across the board. It will be seen in some areas more than others. In the crash of 2008, home sales and values in my area didn’t even take a hit. Everyone was moving here to come to a better place.
My mom would also say, “When you feel down, out on a little lipstick.” A bandaid approach doesn’t last, but it does lift the spirits a bit. Watch the new Hermès lipstick line, as I’m betting sales soar. As for LV, let’s see what happens! However, personally, I will not be purchasing any new bags. My last bag was a $17,000 Hermès so I made a promise to myself, especially now that my stocks (my source of income) are destroyed.