Debut design from Daniel Lee

Well, this is comforting:

One thing I remember from years ago at Bottega shows was the phrase at the back of the runway: “When your own initials are enough.” Now, of course, we’re living in a logo-obsessed time. Where do you stand?

That’s what is interesting about Bottega. We have a name and everyone knows it, but it’s not going to be about logoed product.