Here is the article: http://www.foxbusiness.com/markets/...ury-shoemaker-jimmy-choo-for-1-2-billion.html
Choo has been all over the place in recent years. Rather than focusing on its core shoe styles, it's diverged into an Alice in Wonderland kind of fantasy land. When bigger brands see a lost child, it's going to try to take over. The future of Jimmy Choo will all depend on how MK decides to lead it. It has the potential to improve its brand image, or if MK wants to make the products more affordable to the mainstream, it will naturally lose its luxury appeal.
When do they take over Jimmy Choo?They plan to maintain the luxury image but want to start investing in ready to wear. I was speaking to the COO of MK so that seems to be their plan onwards for the management of Jimmy Choo. They have been looking at what Tods has been doing with their growing apparel line.
When do they take over Jimmy Choo?