I suspected this might be happening, especially with her launching her own brand soon.
From the Evening Standard (London), full article here: http://www.standard.co.uk/fashion/n...after-she-endorses-other-brands-a3540446.html
From the Evening Standard (London), full article here: http://www.standard.co.uk/fashion/n...after-she-endorses-other-brands-a3540446.html
Alexa Chung will be dropped as ambassador for designer handbag label Longchamp due to her association with “countless brands”. .... A senior source at Longchamp told the Standard: “Up and down the high street you can see that Alexa has lent her name to countless brands.” They added: “We’ve swapped. We’re going back to a real model. Authenticity is key and we think it adds more. Having a model seemed to make more sense.” It is understood that Chung, who has two more seasons to promote under the terms of her contract, will part company with Longchamp in the autumn.