Interesting on this thread how many aren't "into" floral bags! I'm a romantic old-fashioned girl at heart and always have been. The satchel reminds me of a 'Mary Poppins' bag, one of my favorite movies.
I could see carrying this bag happily for quite a long time. I'm happy that Dooney came out with this pattern. I wasn't interested in their other florals but this one seems leap years ahead of them.
Not just college students! My dd started feeling the pressure to carry a VB in 6th grade at her private school. I was none too pleased because I also thought of it as a sort of "older ladies" style but they've done a great job of promoting to the younger girls. I was shocked at the prices!Funny girl! Tell your Granddaughter that Vera Bradley is VERY popular with college students.