Has Dior HOMME become *OVER-commercialised?
I understand that brands simply MUST commercialise to an extent, as without a large portion of their customers simply buy their products because of the brand. But with Dior HOMME, I think it may have been taken a little bit too far...
The collections are still fabulous and very innovative, but the majority of the stores I've been to have been filled with the boring commercial products (completely COVERED in branding). And it's the same with the online selection (although this I understand more as a sort of exclusivity thing, as their are some brands who don't sell clothing online at all (such as Prada)).
What are your thoughts on this?
I understand that brands simply MUST commercialise to an extent, as without a large portion of their customers simply buy their products because of the brand. But with Dior HOMME, I think it may have been taken a little bit too far...
The collections are still fabulous and very innovative, but the majority of the stores I've been to have been filled with the boring commercial products (completely COVERED in branding). And it's the same with the online selection (although this I understand more as a sort of exclusivity thing, as their are some brands who don't sell clothing online at all (such as Prada)).
What are your thoughts on this?
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