It does put me off as well, to tell you the truth. I was dying for a classic flap m/l, but when I found out it is actually over $4000 now, ($4,400 to be exact), I decided against taking the plunge. On top of that, of course, it was not available in the color and hardware combo I wanted, and they won't call you if they get one in or anything. They are of no help, at least at the South Coast Plaza boutique. Yes, they are beautiful, yes I secretly sometimes still want one, but I just cannot justify that much. I may buy a Celine instead now, which is slightly more reasonable for me. The only expensive bag I own is a Balenciaga city, which is dirt cheap compared to any Chanel flap these days!