Anyway, even though it's not for me, thanks for sharing this news with us! I'm trying to make it clear that I'm not "shooting the messenger" with my opinion of this monogramming idea.
For me to consider buying into this option, I want to know the following:
1. What type of leather is being used.. is an exotic a possibility?
2. How are the initials attached?
3. The letters look rimmed in white...is this a two layer process, or is the edge painted?
4. Will there be other fonts to choose from?
5. Are the letter edges raw or finished?
6. Will there be samples in the boutiques?
Like some of the other commenters, I can see a pouch or wallet monogrammed, but I would never do it on the outside of a bag. What I favor is an engraved silver plate inside the bag, like they did for us on our special Knot.
Other things I am curious about is how long has this been in development?
What sort of focus groups were held?
Well there's one way to ruin a perfectly nice bag..
découverte;21630722 said:For me, eww. This completely belies BV brand values. Applying paint to intreccio is a big no-no IMO, regardless of the font, scale and color. I wonder where the market research was conducted. This may turn into a Coke Classic oops decision (one can only hope). I can't imagine BV execs sitting around a table nodding agreement that this was a sure thing to increase market share.
That is just awful! That's just a fancier way of saying they are painted on and in time, will wear off just like silk screen letters that are placed on a tshirt wear off after a few washings. Disappointed and not in favor. I would have hoped for smaller font in less bolded letters, more contemporary almost script like in the lower hand corner of a wallet or maybe bag and woven in not silkscreened on!jburgh: To answer some of your questions...
1. The current pieces are offered in Nappa (for women) and VN (for men). As of right now, exotics are not offered for initials.
2. The initials are silk screened onto the leather. Each initial is applied in 3 layers to obtain exceptional intensity.
3. All initial colors feature a white letter "shadow" except white which features a black letter "shadow".
4. There is only one font offered at this time.
5. The letter edges are finished.
6. As of today, the only boutiques with samples are Fifth Avenue (US), Sloane (UK) and Ginza (JP).
Currently, there is only one font face available in upper case, latin letters only. Sizes are 2cm, 2.5cm and 3cm as the largest font. Available colors are shown in the image below.
TM is indeed very excited about this Initials campaign and from what I understand, it will continue to be a permanent staple for the brand.
Hi Vlad,
Thanks for posting additional info. My negative reaction is about the type design. Although I do not work in the industry anymore, my background is in type design and calligraphy. I have always had so much fun with my own initials. My Mom got me started on adding my initials to clothing and bags too many years ago to admit. I grew up as a "preppy" in Boston where initials were embroidered on almost everything. She always found the coolest, non preppy fonts for my initials on clothes and on my first Gucci briefcase. The type design Tomas and his team selected so misses the boat. I would expect BV to offer a classic Italian design - like Bodoni. The white shadow just ruins the effect. As I mentioned to my BVette sister, India, we would love to provide some feedback to Tomas and the team. Both of us got our start dabbling in lettering at a very young age and we have a great passion and sense of letter design. I certainly can envision adding my initials to a BV bag, if the colors looked richer, not spray painted on, and if the type design did not look like press on lettering from Michael's. Give me Bodoni, Palatino, Optima, or Zapf Chancery over this non descript font. I like the idea of adding tasteful initials to BV bags, but this font design just doesn't work. I would love a metallic finish that intertwines with the intrecciato- like embroidery. This would really show off BV craftsmanship over "spray paint."
Mousse
...maybe it would look better on the deerskin bags?