Sometimes, those unnecessary price increase will cost you GREAT customers..Chanel seems to have big increases too...I agree they probably think we will pay no more what..they should have stuck with the mini!
I've been following this thread and agree. I just mentioned to hubby yesterday that the one positive I find in this down economy is that I can now attain merchandise I never before could have considered due to escalated sales. These particular markets are looking to attain a certain echelon consumer in their stores. That is not to say they won't cater to anyone who will purchase their products, but they are trying to maintain a certain exclusivity.^That may be part of it, but I think mainly this is about refocusing the luxury market on the truly affluent, and moving away from the aspirational consumers. That is the best way to recession-proof a business that is all about unnecessary spending. If you look into the kind of profits Hermes was posting during the worst of the recession, you'll see what I'm getting at. The other luxury fashion houses took note (probably during one of the 70% off sales that were being held at that time) and now the Hermes business model is the one to have. Bottega is still very happy to have your business, but it is going to need to cost you more (general "you" and "your", not being personal here ) to give it to them. Luxury brands have a refocused image to foster and support to try to avoid the "death of luxury", which was a term debated quite a bit during the financial crisis.
All I know is that I am so happy that I was able to build a nice collection before this point.
^That may be part of it, but I think mainly this is about refocusing the luxury market on the truly affluent, and moving away from the aspirational consumers. That is the best way to recession-proof a business that is all about unnecessary spending. If you look into the kind of profits Hermes was posting during the worst of the recession, you'll see what I'm getting at. The other luxury fashion houses took note (probably during one of the 70% off sales that were being held at that time) and now the Hermes business model is the one to have. Bottega is still very happy to have your business, but it is going to need to cost you more (general "you" and "your", not being personal here ) to give it to them. Luxury brands have a refocused image to foster and support to try to avoid the "death of luxury", which was a term debated quite a bit during the financial crisis.
doreenjoy:I agree, BV wants the truly affluent.
The problem is, the truly affluent fall into three rough categories (IMO):
1. celebrities
2. old money
3. wealth accrued through business
The first group will buy a lot of luxury accessories every season, because their wealth and image is derived from being "of the moment." Unfortunately for BV and other retailers, this is a fairly small group of people.
Groups 2 and 3 are generally not focused on buying more, more, more. The Old Money crowd often wants to show they are classy, not wealthy -- and classy doesn't mean buying 12k bags that look like Kurt Cobain shredded the ends with a pair of scissors. A friend of mine married into Old Money, and his inlaws spend their money building hospitals and financing them. These are the people who buy one or two Birkins or Chanels, not a wardrobe full of them. How many times have we seen Princess Mary of Denmark carry the same BV bag?
The Business Wealthy generally are focused on more than what they wear. I know the wife of one of the 10 wealthiest men in the world. She has fewer designer bags than I do, and I only have like 7. She spent three years working on building a museum. Her days are not spent leafing through Vogue or directing her personal shopper. (She does spend a lot of time in the gym, though).
Again, this is just all IMO. But the BV focus on "the affluent" seems to be a Hail Mary pass to me. Time will tell if it works.
doreenjoy, you make such a good point!!! You're always soooo smart! It is so true about the old money. Their interest is in charities and organizations and not in materialism so much. I guess they are then going after "group 1", the very small celebrity market (I emphasize small because some are given to them), and the nouveau riche.